Analysis and program development includes interviews, field surveys, existing brand assessments and a definition of program objectives.
Brand Identity
Brand identity projects begin with an analysis of all visual and verbal footprints of the destination, company or institution. A brand platform is developed that precedes the creative development of brand identity and imagery. Brand messages that define and dramatize key values are an integral component of the platform.
Marketing Graphics
Marketing graphics includes writing, photography and design of information and marketing materials for brochures, magazines, advertising, maps, guidebooks and websites.
Environmental Graphics
Environmental graphics includes the design of identification signs, information kiosks, banner systems, exhibits, interpretive plaques and circulation wayfinding directional sign programs, all intended to create a sense-of place or promote a specific attraction or gateway.