Branding: A Global Profile
The Yacht Club Costa Smeralda (YCCS) is the most prestigious yacht club in Europe. Its racing events are some of the most esteemed in the sailing world and are co-sponsored by major world brands, such as Rolex, or affiliated yacht clubs - including the Royal Monaco Yacht Club and the New York Yacht Club. YCCS attracts the top competitive sailors in many classes of racing yachts.

Graphics and communications have played an important role in supporting the image and identity of this exclusive club. We designed the yacht club logo and developed emblems, and promotional graphics, for its major racing events.

A John Lees & Associates project